I'm a performance marketer with 5+ years in paid search and paid social, across e-commerce, D2C and affiliate. I run Google Ads for 100+ brands across 4 European markets, and before that I owned a whole market at a D2C startup I joined as employee #5.
I like building things: AI agents and automated workflows for the repetitive parts of the job, and apps and side projects outside of it.
At Atolls, I manage the Google Ads accounts across the UK, DACH, ES and IT, running PPC campaigns across a portfolio of 100+ brands on a 6-figure budget. By expanding SEM into untapped brands across the portfolio, I've driven 60% YoY profitability growth.
It's a hands-on job: I juggle campaign optimisation while keeping a bird's-eye view on performance and targets.
I work closely with editorial teams to manage campaign content, and with account managers to close deals. I've refined these cross-team processes and built AI automations to handle repetitive work.
The biggest project I'm working on is the shift from manual to smart bidding. I'm leading it from strategy to execution, writing SOPs and working closely with tech and data to make sure tracking and events work as expected.
I joined Dalfilo, a DTC e-commerce brand, as employee #5. I started on the business development side, building customer service processes (and managing tickets) from the ground up.
I later moved into influencer marketing, where I scouted, reached out to and nurtured relationships with agencies and creators.
I got promoted to marketing manager and took ownership of the Italian market, growing revenue 300% YoY. That meant:
Growth Tribe was my first job after I moved to London, fresh out of university. I got the job through one of their own growth hacks, and that, together with the company's work and culture, shaped my interest in marketing, growth and experimentation.
I ran operations for events and courses, optimised the processes around their services, and pitched in on marketing and sales when needed.
Core: Performance Marketing, Paid Search (SEM/PPC), Paid Social, Smart Bidding, ROAS & CPA Optimisation, A/B Testing & Experimentation, Conversion Rate Optimisation (CRO), Growth Marketing, Market Launches
Platforms: Google Ads (Search, Shopping, Display, Performance Max), Microsoft Ads, Meta Ads, HubSpot, Hotjar
Tracking & Analytics: Google Analytics (GA4), Google Tag Manager (GTM), Conversion Tracking, Looker Studio, Tableau
AI & Automation: AI Agents, Workflow Automation, n8n, Claude, Claude Code, Lovable, GitHub, Vercel
Languages: Italian (Native) 路 English (Fluent) 路 Portuguese (Advanced) 路 Spanish (Intermediate) 路 German (Beginner)