Lucrezia Chiuppi


Performance marketer with 5+ years across e-commerce, D2C, and affiliate - from owning a single market end-to-end to running 100+ brand accounts across Europe. I care about what the numbers actually mean, not just hitting them. Currently experimenting with AI tools to automate the parts of marketing that shouldn't need a human.

Experience

Nov 2023 — Present

Atolls.com

Performance Marketing Coordinator

Berlin
  • Own paid search strategy across 5 European markets and 100+ brand accounts, managing €150k+/month in Google Ads spend with full P&L accountability.
  • Led a campaign architecture restructure focused on smart bidding, reducing CPA by ~15% while maintaining conversion volume.
  • Unlocked 60% YoY profitability growth by expanding SEM into untapped brands across the portfolio.
  • Created cross-team processes to connect paid search performance to commercial and editorial decisions across markets.
  • Actively experimenting with AI tools to automate team processes.
Jun 2021 — Nov 2023

Dalfilo

Country Marketing Manager

Berlin

Jan 2022 — Nov 2023

Responsible for driving marketing campaigns and business growth in the Italian market.

  • Owned the Italian market end-to-end: strategy, execution, and team leadership - delivering 300% YoY revenue growth.
  • Optimised Google Ads campaigns to achieve 10% CPA reduction and 15% conversion uplift
  • Led a team of 3 across influencer, email, and social channels, running ~6 structured experiments per quarter.
  • Redesigned the onsite buying journey, improving bottom-of-funnel conversions by 25% QoQ.
  • Built weekly performance reporting cadence using GA4 and Google Data Studio for stakeholder visibility.

Business Development Specialist

Lisbon

Jun 2021 — Dec 2021

  • Implemented customer service processes from scratch, maintaining a 4.8/5 satisfaction rate across 10,000+ customers.
  • Ran influencer marketing campaigns contributing to 15% QoQ sales growth.
Jul 2019 — Jul 2020

Growth Tribe

Operations Executive

London
  • Managed UK market operations: workflows, offline training logistics, and 10+ annual events.
  • Drove process improvements that cut operational bottlenecks by 20%.
  • Supported marketing and sales automation via HubSpot.

Things I Make

Protein Tracker App

I built Protein Palooza to track my daily protein intake - something that became central when I started training for a half marathon.

Film Photography & Cyanotype

Started with an Olympus point-and-shoot, now on a Yashica FX-D. Cyanotype has been my latest experiment: sun-printing images onto paper and fabric using one of the oldest photographic processes.

100 Days of Bread

I made my own sourdough and the goal is to master baking by making 100 different types of bread.