Performance marketer with 5+ years across e-commerce, D2C, and affiliate - from owning a single market end-to-end to running 100+ brand accounts across Europe.
I care about what the numbers actually mean, not just hitting them.
Currently experimenting with AI tools to automate the parts of marketing that shouldn't need a human.
At Atolls, I manage the Google Ads accounts across DACH, IT, UK and ES, running PPC for more than 100 brands at a time on a monthly budget of €150k+. By expanding SEM into untapped brands across the portfolio, I've driven 60% YoY profitability growth.
It's a hands-on job: I juggle campaign optimisation while keeping a bird's-eye view on performance and targets.
I work closely with editorial teams to manage campaign content, and with account managers to close deals. I've refined the cross-team processes and built AI automations to handle repetitive work.
The biggest project I'm working on is the shift from manual to smart bidding. I'm co-leading it from strategy to execution, writing SOPs, sharing knowledge with my team, and working closely with tech and data to make sure tracking and events work as expected.
I joined Dalfilo, a DTC e-commerce brand, as employee #5. I started on the business development side, building customer service processes (and managing tickets) from the ground up.
I later moved into influencer marketing, where I scouted, reached out to and nurtured relationships with agencies and creators.
I got promoted to marketing manager and took ownership of the Italian market, growing revenue 300% YoY. That meant:
Growth Tribe was my first job after I moved to London, fresh out of university. I got the job through one of their own growth hacks, and that, together with the company's work and culture, shaped my interest in marketing, growth and experimentation - everyone there was living and breathing it.
I ran operations for events and courses, optimised the processes around our services, and pitched in on marketing and sales when needed.